The majority of retailers (98%) know that implementing a cross-channel strategy is vital to success in today’s competitive retail marketplace, but close to half (46%) still struggle to deliver consistent messaging across channels, according to the Retail TouchPoints Cross-Channel Checkup, released on September 29, 2011.
Hasbrouck Heights, NJ (PRWEB) October 03, 2011
The primary benefits of a comprehensive cross-channel strategy include improved loyalty (67%), improved customer service (61%) and increased brand interactions (54%), according to survey respondents, which included retail executives across a wide range of industry segments.The Cross-Channel Checkup offers a number of other game-changing insights, including:
“Cross-channel means so much more than just offering the same products online and in-store,” said Debbie Hauss, Editor-In-Chief of Retail TouchPoints. “We were pleased to learn, through the Cross-Channel Checkup, that most retailers realize the importance of committing to an organizational cross-channel strategy. Additionally, they acknowledge that a successful cross-channel strategy is facilitated by a multi-faceted approach — including analytics, data synchronization, coordinated shipping policies and more.”
Click here to download the complete, complimentary Cross-Channel Checkup report.
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the Web 2.0 environment, the Retail TouchPoints network offers a weekly e-newsletter with category-specific trend pieces, turnkey retail case studies, innovative solution spotlights and benchmark research. The Retail TouchPoints (RTP) editorial team covers retail industry trends and insights, and offers tactics and strategies around how retailers can effectively engage consumers. In addition, RTP offers connections to various resources that help demonstrate the value of the latest solutions and services. Visit our content-rich web site at retailtouchpoints.com.
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Mike Santos
Retail TouchPoints
(201) 257-8528 206
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